Matsya’s Way of Life: Modern Royalty for the Modern Home

Ten years after its first experiments with home collections, Matsya – the label known for modern Indian
couture rooted in heritage – moves into the world of luxury living. With Matsya Home & Living, the
brand expands beyond clothing to present collections blending art, craft, and utility; think
platinum-painted dinnerware, gold-detailed accessories, and statement pieces for refined homes
worldwide. The line will debut at the Khan Market Studio as the primary destination, with limited access
at South Extension, New Delhi and Banjara Hills, Hyderabad, before expanding to Ahmedabad and
Mumbai, marking Matsya’s evolution from couture house to lifestyle curator.

The product range spans multiple categories; Global Pret featuring tailored shirts, trousers, and dresses
in premium textiles, alongside home collections including bone china painted with platinum, crystal
glasses detailed in precious metals, and soft furnishings showcasing traditional embroidery techniques like
Kachi Dori, Zardozi, and Resham Aari. Hero pieces include the Tales of Masai dinnerware and
Michelangelo Arch handbag, while aesthetic capsules draw from Masai Mara patterns, signature
Matsya Wings motifs, Venetian Lions designs, travel themes, and exotic fauna. The accessories range
features silk scarves, handbags, and fine jewelry, creating variety within the cohesive brand vision.
From the first step inside, the flagship draws you into a world layered with tobacco and vanilla warmth,
Assouline titles arranged like art pieces, and handwoven textiles framing contemporary works on the
walls, a space where minimalism meets measured aesthetics. Oriental silks meet Irish linens, Egyptian
cottons pair with authentic khadi, creating textural conversations throughout the space. The interiors
balance simplicity with precise touches of luxury, bringing to life Matsya’s philosophy, one shaped by
global perspectives.

The brand’s existing international recognition among clients in Switzerland, Japan, France, the
Netherlands, Germany, the United Kingdom, and the Middle East has laid the foundation for this
expansion. Swiss precision meets Indian craft, Japanese aesthetics blend with Rajasthani techniques,
creating products that speak to diverse cultural preferences while preserving authentic traditional
methods. This global appreciation pushes a demand for lifestyle products that extend the Matsya
experience beyond special occasions.
Bespoke services for soft furnishings allow clients to commission custom pieces that integrate with their
personal spaces. The brand’s approach to sustainability focuses on creating employment opportunities
for traditional craftsmen while modernizing their skill sets, ensuring consistent workflow and higher
earnings. This model upskills artisans for global markets while preserving techniques, making craft
preservation both culturally meaningful and economically viable for future generations.

“10 Years ago we started our first experiments with a ‘Home Line! It has been a passion of mine from
the early days of Matsya. As life goes on, layers pile up and it takes a while to dig up, polish, recreate &
evolve. Matsya Living will create a new kind of wardrobe & home – filled with Oriental Silks, Irish Linens,
Egyptian Cottons, Lush Velvets & Authentic Khadi in a space with Platinum plated China, German
Crystal & trinkets dipped in gold. Assouline dressing our tables, Tobacco & Vanilla in the air, vintage
curated art & historical papers in a grandeur so delicate, a curation of things which can’t be replicated.
The store will define the Matsya way of life – a symbol of ‘Modern Royalty.” mentioned Utkarsh Ahuja,
the founder of Matsya.
Starting at INR 6,990 and going up to INR 98,990, Matsya Home & Living marks the culmination of a
decade-long vision, establishing the brand as a true lifestyle authority. Walk into the world of Modern
Royalty and find what living is all about.