Skip to content

RELIANCE BRANDS LIMITED HOSTED FRONT ROW WEEKEND – A FIRST-ACCESS LUXURY EXPERIENCE IN MUMBAI AND DELHI

IMPACT MAGAZINE
what's Hot

An invitation-only showcase of global fashion and culture to debut across India’s premier luxury malls this Festive Season

Reliance Brands Limited (RBL) successfully hosted the inaugural edition of Front Row Weekend (FRW), a ground-breaking luxury experiential platform that unfolded across India’s most iconic retail destinations—Jio World Plaza and Phoenix Palladium in Mumbai, and DLF Emporio in Delhi.

Designed as a multi-location, invitation-only showcase, Front Row Weekend offered a select cohort of India’s top luxury clients first-access previews of global fashion collections, launched simultaneously with their international debuts, alongside exclusive Diwali capsule editions in India. The event reaffirmed RBL’s vision of positioning India at the forefront of fashion discovery—on par with Milan, Paris, and New York.

Unlike traditional showcases, Front Row Weekend was strictly by invitation, with only 100 guests per city, handpicked from RBL’s luxury database—India’s most valuable cohort of verified luxury shoppers, who spend nearly 3x more than their peers.

GALA NIGHT – “THE FIRST LOOK”: A Cinematic Prelude

The weekend began with an intimate, high-glamour Gala Night, setting a celebratory tone for the weekend ahead. On 8th October, Mumbai’s Jio World Plaza hosted notable HNI clients and KOLs for an evening marked by a live saxophone performance, exquisite tablescaping, and a sit-down five-course dinner. The following evening, 9th October, Delhi’s DLF Emporio welcomed its own distinguished gathering of HNI clients and KOLs, featuring a captivating sitar and piano performance, along with a sit-down five-course dinner.

A bold dress code – Black with a Twist – was the theme of the exquisite soirees, encouraging personal expression. This mood-driven, cinematic preview striped away all commercial intent and repositioned luxury as a cultural moment.

Among those in attendance were Mouni Roy, Bianca Contractor, Aarti Surendranath, Kshiraja Surendranath, Jaanam Advani, Tinu Advani, Mozez Singh, Sawan Gandhi, Sagar Gandhi, and Sanaya Irani, joining an exclusive circle of fashion insiders and RBL’s most valued clients across Mumbai’s Jio World Plaza and Delhi’s DLF Emporio.

PARTICIPATING BRANDS & ACTIVATIONS

Across October 8–12, clients engaged with bespoke activations by global luxury houses including:

  •   Valentino: The Embroidery Chapter
  •   Versace: Glamour Spectrum Consultation
  •   Giorgio Armani: Canapé & Mocktails evening
  •   Bottega Veneta: Bottega’s Metallic Celebration
  •   Tory Burch: Signature Matcha Atelier Experience
  •   Brooks Brothers, Zegna, Canali, Paul & Shark and more

Each activation was designed to deepen emotional engagement through artful storytelling, rarity, and experiential detail.

CLIENT GRATIFICATION

Top-spending clients across Palladium, Jio World Plaza and Emporio were rewarded with ultra-luxury experiences, such as:

  •   2-night Deluxe Sea View stays in Abu Dhabi with private transfers
  •   3-night Phuket getaway valued at ₹5.7 lakh+
  •   Royal Signature grooming vouchers, redeemable in 14 cities
  •   Luxury tea sets form Tea Culture of the World
  •   Exclusive dining vouchers from Indian Accent, offering an exceptional culinary experience.

“Front Row Weekend is about crafting moments of pure luxury, with no noise, no flash—it’s just you and the brand, in its most expressive form,” said Sumeet Yadav, Reliance Brands Limited. “We’re bringing back the romance, reverence, and rhythm that true luxury deserves.”With only 100 handpicked guests per mall, strictly no influencer access, and no commercial distractions, Front Row Weekend is set to become the definitive cultural IP in India’s luxury calendar.

ABOUT RELIANCE BRANDS LIMITED (RBL):Reliance Brands Limited (RBL), a subsidiary of Reliance Retail Ventures Ltd, was established in 2007 to launch and build global brands across the luxury to premium spectrum in fashion and lifestyle. Its portfolio today includes some of the world’s most iconic names such as Armani Exchange, Armani Caffè, Balenciaga, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Dune, EA7, El&N Café, Emporio Armani, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemöller, Iconix, Jimmy Choo, Kate Spade, La Martina, LensCrafters, Maje, Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Pottery Barn Kids, Pret A Manger, Raghavendra Rathore, Salvatore Ferragamo, Sandro, Satya Paul, Scotch & Soda, Steve Madden, Superdry, Tiffany & Co., Tod’s, Tory Burch, TUMI, Valentino, Versace, Villeroy & Boch, West Elm, and Zegna.RBL currently operates 1,566 doors in India, including 951 standalone stores and 615 shop-in-shops. In addition to building and nurturing international partnerships, the company has also made strategic investments in Indian designer brands and acquired Hamleys, the world’s oldest toy retailer, in 2019. Today, Hamleys has 170 stores across 14 countries.

Related Posts