MICHAEL KORS CELEBRATES RAKSHA BANDHAN

“PRESENT PERFECT” CAMPAIGN AND ACTIVATION

Michael Kors celebrates Raksha Bandhan with “Present Perfect,” a campaign that celebrates the joy of thoughtful gifting between siblings. 

Featuring celebrities and siblings Ahan and Athiya Shetty, the campaign brings together a selection of Michael Kors fashion and accessories while highlighting the personal connection behind every gift.

The campaign’s key visuals and content feature Ahan and Athiya Shetty, capturing the individuality and familiarity that define the sibling relationship. “Present Perfect” explores the idea that the most memorable gifts are those chosen with the recipient in mind, reflecting their personality, style and the bond shared between siblings.

For Raksha Bandhan, Michael Kors presents a curated selection of gifts across handbags, small leather goods, fragrance, watches, sunglasses and ready-to-wear. The assortment offers a range of pieces suited to different personalities and styles, providing considered options for celebrating the occasion.

The campaign extends into Michael Kors stores with curated Rakhi gift walls, bringing together a selection of pieces to inspire gifting for the occasion. In Mumbai and Delhi, the brand will also introduce an interactive Wish Service, inviting customers to share what they would like to receive from their sibling this Raksha Bandhan. Michael Kors store associates will then share these wishes with the customer’s sibling, creating a more personal and engaging gifting experience.

With “Present Perfect,” Michael Kors celebrates the thought that goes into choosing a gift and

the relationship that makes it meaningful. This Raksha Bandhan, the campaign invites siblings to celebrate their bond through gifts that feel personal, considered and perfectly suited to the

person receiving them.

About Michael Kors:

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to- wear. His namesake company, established in 1981, currently produces a range of products

under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including

accessories, ready-to-wear, footwear, watches, and a full line of fragrance products. Michael

Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors

operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience.