India’s Favourite Moms’ & Kids’ Exhibition, The Pinwheel Project, is Back! The Pinwheel Project’s Festive Edit 2026 brings together 100+ brands under one roof on 18th August, Tuesday at Nehru Centre, Worli, Mumbai

Mumbai’s most-awaited shopping destination for moms, kids, and families is back with an exciting edition! The Pinwheel Project, India’s favourite exhibition for mums and kids, returns with its 18th edition, The Festive Edit 2026, in association with INC.5, on 18th August, Tuesday, at Nehru Centre, Worli. India’s finest homegrown and premium brands bringing together this edition promise an unforgettable shopping experience with 100+ curated brands from Mumbai, Delhi NCR, Ahmedabad, Jaipur, Surat, Chennai, Pune, Kolkata, Bangalore and more.

Whether you’re looking for festive fashion, thoughtful rakhi gifts, stylish accessories, educational finds, baby essentials, or indulgent treats, The Pinwheel Project offers everything under one roof, making it the ultimate destination for modern families this festive season.

Adding their stylish touch, The Style Storie Edit, curated by Tanaz Doshi and Azmina Rahimtoolah, showcases a thoughtfully selected collection of contemporary women’s fashion from emerging and established designers. The association with INC.5 brings an exclusive showcase of stylish footwear and handbags, perfectly blending fashion, comfort and quality for women looking to elevate their festive wardrobes.

Founded in 2017 by three working mothers, Aditi Kapur, Ragini Vakil and Shouger Merchant Doshi, The Pinwheel Project has become Mumbai’s most loved destination for discovering thoughtfully curated brands for both children and parents.

Get ready to shop, discover, indulge and celebrate the festive season at The Pinwheel Project Festive Edit 2026, where India’s most loved brands for moms, kids and families come together under one roof.

“At The Pinwheel Project, we’re always looking to elevate the experience for our visitors with a fresh fashion dimension to this year’s Festive Edit, complementing our thoughtfully curated mix of brands and making the event even more exciting for families,” says Shouger Merchant Doshi, Co-founder.

Ragini Vakil, Co-founder, adds, “We wanted this Festive Edit to capture the joy of the season. From shopping and food to discovering new brands, we’ve created a vibrant space where families can spend quality time together and celebrate the festive spirit.”

“As working mothers, we’ve always believed shopping should be effortless. The Pinwheel Project brings together trusted, thoughtfully curated brands under one roof, making it easy for families to discover quality products and shop all their needs at one go,” says Aditi Kapur, Co-founder.

Tanaz Doshi and Azmina Rahimtoolah, Co-founders of The Style Storie Edit, share, “The Style Storie Edit was created to spotlight fashion that’s stylish, wearable and accessible. Through this collaboration with The Pinwheel Project, we’re introducing visitors to designers and labels that bring fresh perspectives to festive dressing. We wanted to create a space where women can explore contemporary fashion, experiment with new styles and discover brands that feel both exciting and relevant to their everyday and festive wardrobes.”