Crimzon Opens Its Newest Boutique in Mehrauli, Marking a Full-Circle Moment in the Brand’s Retail Journey
Luxury footwear label Crimzon has opened the doors to its newest boutique in Mehrauli, one of India’s most influential luxury fashion and bridal destinations, marking the first footwear store to open in the neighbourhood.
The launch marks another milestone in the brand’s retail journey. What began with a single company-operated store in 2023 has expanded to five standalone boutiques today, with Gurgaon set to become its sixth location. The growth reflects Crimzon’s continued evolution from a footwear label into a destination brand for women seeking thoughtfully designed footwear for both occasion and everyday dressing.
Long before Crimzon established a presence in Mehrauli, the neighbourhood was already part of the brand’s story. One of the first pairs of Crimzon footwear was sold here, creating an early connection with a destination that would later become one of India’s most sought-after fashion districts. As the brand expanded its retail footprint, Mehrauli remained firmly on its wishlist.
Founded by footwear designer Sonali Dalwani in 2003, Crimzon has spent over two decades creating footwear that brings together craftsmanship, contemporary design, and lasting comfort. Backed by a 10,000-square-foot design and manufacturing facility in South Mumbai and complete in-house production capabilities, the brand maintains exceptional control over quality, fit, and innovation.
“Mehrauli has always held a special place in our story. One of our first pairs in Delhi was sold here, and from the moment we began thinking about retail expansion, this was a neighbourhood we hoped to be part of. To finally open our doors in Mehrauli feels incredibly meaningful. It is a full-circle moment for the brand and a reminder of how far we have come.”Sonali Dalwani, Founder & Designer, Crimzon”
Located at Ambawatta One, the new boutique sits alongside some of India’s most celebrated fashion houses, including Sabyasachi, Tarun Tahiliani, Falguni Shane Peacock, Anamika Khanna, and Varun Bahl. As the only dedicated luxury footwear boutique within this designer enclave, Crimzon fills an important gap in the bridal shopping experience, offering footwear with the same level of consideration traditionally associated with couture.
Today, Crimzon’s retail presence spans Kala Ghoda, Hughes Road, and Khar in Mumbai, alongside Defence Colony and Mehrauli in Delhi. The brand is also available through leading multi-designer retailers including Aza, Ensemble, Ogaan, Elahe, Evoluzione, and Pernia’s, and remains a trusted footwear partner for brides and occasion shoppers across the country. Its designs are a familiar presence in the fitting rooms of India’s leading designer boutiques, often completing a bridal look before it reaches the aisle.
Commenting on the brand’s continued growth, Rohaan Dalwani, Director, Crimzon, added:
“Our retail strategy has always been focused on being present where our customer shops. Mehrauli was a natural next step for us. It allows us to be part of a destination that defines luxury and bridal fashion in India while giving customers the opportunity to experience the complete world of Crimzon.”
With a growing retail footprint and a presence across India’s most influential luxury fashion destinations, Crimzon continues to build on its founding philosophy: creating footwear that is beautiful to look at and effortless to live in.
About Crimzon
Founded in 2003, Crimzon is a luxury footwear brand known for creating elevated styles that seamlessly blend fashion, comfort, and craftsmanship. Designed for the modern woman, the brand’s collections range from occasion and bridal footwear to contemporary everyday essentials, each crafted with a focus on refined aesthetics and effortless wearability. With a growing presence across India’s leading luxury retail destinations and multi designer boutiques, Crimzon continues to redefine footwear as an integral part of a woman’s wardrobe and personal style.
Address: H 5/7, Ambawatta One, Behind Qutub Minar, Seth Sarai, Mehrauli, New Delhi – 110030
Phone: +91 98203 54460
Store Hours: Monday to Sunday | 11:00 AM – 8:00 PM
Website: https://crimzonworld.com